A Serum is a concentrated form of an active. Serums are designed to deliver high concentrations of active ingredients into the skin and form part of the “treatment” step in your daily skin care routine. Serums are results driven and allow us to enjoy a range of benefits, from hydration and brightening to reducing hyperpigmentation and improving skin texture. The watery texture of serums allows them to be applied as the first product in your skin care routine directly after cleansing.

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